SXO: its mastery will boost your site
SXO, it’s not the latest Cognac Super XO, but the optimal method to achieve your site. Indeed, the SXO or Search eXperience Optimization allows optimizing your website. It promotes its…
Data: uses in all directions
Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the…
Chatbot: interests and uses?
Chatbots are new technological gadgets to communicate with customers via the web. Real demand is emerging. Nevertheless, one should not rush on them by using them wrongly. Indeed, the chatbot…
Inbound marketing, at the heart of the relationship with your customers
With the deployment of communication tools, everyone has become a target for the advertising man on the go. We have all developed habits to become much more resistant to all…
Programmatic advertising, a bright future?
Programmatic advertising is the essence of modern internet advertising. It has totally entered the mores of marketing professionals. In fact, by 2021, programmatic advertising should be used by 90% of…
Social media in the age of cryptos and DAO
Social media are becoming more and more important in our lives. They are essential in digital marketing with all activities related to social media marketing. However, new platforms are emerging…
NFT and Marketing
More and more organizations are using non-fungible tokens to develop their communication and reach new targets. But first of all, it is necessary to recall what is a non-fungible token…
What is predictive marketing?
Wouldn’t it be nice to know which contact lists are worth acquiring before you buy them? What if you accelerate your sales cycle by enabling your salespeople to work more…
Marketing automation: turning your prospects into customers
During the last French local elections, we worked with a politician on his election campaign. We used a marketing automation tool (specially developed for this particular case…). But more than…
The personas method
“If you don’t understand a person, you tend to think of him as a fool.” (Carl Jung). The personas method is therefore to understand all the people who make up…