AI, Blockchain and SEO: The Future of Marketing
The marketing industry is undergoing a major transformation thanks to the emergence of artificial intelligence, blockchain and the ever-growing development of search engine optimization (SEO). While these technologies are still…
Steps of the AARRR framework, indispensable growth hacking tool
It’s no surprise that marketing is changing. The pace of change has never been faster, and the consequences have never been more radical. With the advent of social media and…
Why does AB testing improve your business growth?
Consumers are increasingly empowered to make informed purchasing decisions based on user experiences. Added to this are decisions based on trusted opinions, insights and recommendations. As a result, decision-making has…
E-mail marketing: 6 tips to avoid becoming a spammer
Have you ever wondered why so many companies end up on SpamCop’s blacklist, or why they are constantly harassed by spam watchers? Spam is a constant threat to everyone who…
Brand Legitimacy: How to Create and Develop a Good Reputation
Your brand is a powerful tool in your marketing arsenal. It is important for your strategy to have a strong and consistent brand. Such a strategy allows your contacts, your…
Why choose an open business intelligence tool?
Growth hacking relies as much on data, on access to information, as on a strategic watch at all times. The different tools of strategic intelligence are therefore necessary for the…
Towards a happy digital transformation!
The change of organization or production methods can lead to a certain number of obstacles within the company. Indeed, the biggest limitation that we meet almost daily concerning digital transformation…
5 steps to a perfect link building strategy
It can be difficult to know how to start building links to your site. Whether you’re just getting started with SEO or looking to step up your efforts, there are…
Improve user behavior on your site
With all the data available today, it’s no wonder many sites are using artificial intelligence (AI) to analyze and improve their user experience. Indeed, with the growth of community platforms,…
Chatbots: Features to improve the user experience (UX)
Chatbots are here to stay and will become increasingly popular in the near future. This is a huge growth opportunity for brands looking to reach potential customers through chat. By…
The benefits of an online strategy
There is no doubt today that the digital world has definitely changed the way we live and work. Consumers have access to more information than ever before. They use their…