Data: uses in all directions

Communication digitale, Digital marketing, Growth hacking

Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the amount of data exchanged in the world is dizzying, every second 29 T.O of data are published. So capturing some of it creates tremendous opportunities […]

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Chatbot: interests and uses?

Digital marketing, Growth hacking

Chatbots are new technological gadgets to communicate with customers via the web. Real demand is emerging. Nevertheless, one should not rush on them by using them wrongly. Indeed, the chatbot must be the result of a real reflection and not a simple marketing tool. To conceive the whole issue, it is necessary to know what […]

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Conducting a good SEO audit

Communication digitale, Digital marketing

To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work, the audit is an obligation. A service provider who does not offer it to you is already committing a fault that can have repercussions later. […]

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Towards a happy digital transformation!

Digital transformation

The change of organization or production methods can lead to a certain number of obstacles within the company. Indeed, the biggest limitation that we meet almost daily concerning digital transformation is the human brake. Thus, the lack of internal competence and especially the resistance to change are the two factors that will really be problematic. […]

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Towards a happy digital transformation!


Digital transformation

The change of organization or production methods can lead to a certain number of obstacles within the company. Indeed, the biggest limitation that we meet almost daily concerning digital transformation is the human brake. Thus, the lack of internal competence and especially the resistance to change are the two factors that will really be problematic. […]

19 May 2022

Get to know your audience!


Communication digitale

In order to create correct personas, it is necessary to analyze your audience as precisely as possible on a constant basis. Moreover, this analysis of your audience will allow you to make your personas live and evolve to reach a greater understanding of your audience. This understanding allows you to deliver the right message at […]

7 May 2022

Chatbot: interests and uses?


Digital marketing, Growth hacking

Chatbots are new technological gadgets to communicate with customers via the web. Real demand is emerging. Nevertheless, one should not rush on them by using them wrongly. Indeed, the chatbot must be the result of a real reflection and not a simple marketing tool. To conceive the whole issue, it is necessary to know what […]

24 May 2022

Conducting a good SEO audit


Communication digitale, Digital marketing

To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work, the audit is an obligation. A service provider who does not offer it to you is already committing a fault that can have repercussions later. […]

22 May 2022

How to make good newsletters?


Communication digitale, Digital marketing

Emails are an effective way to reach your audience to reach your prospects. Each email marketing requires special attention and newsletters are no exception. Indeed, like any marketing object, you have to ask yourself the question of its meaning. What will your newsletter be used for? This is the first essential question you must ask […]

10 May 2022

Programmatic advertising, a bright future?


Communication digitale, Growth hacking

Programmatic advertising is the essence of modern internet advertising. It has totally entered the mores of marketing professionals. In fact, by 2021, programmatic advertising should be used by 90% of advertisers, while 75% are already using it…(Source) 88% of these advertisers want to increase their investments. Just by seeing these figures, it is easy to […]

1 May 2022