When creating a new website or redesigning an old one, it’s easy to get lost and make many mistakes. Fortunately, when working on a site, you don’t need to know every detail to get the job done. In this article, we’ll explore how to design a website, from the very first sketches to building the […]
Are you lacking ideas on how to reach your ideal customers? Are you afraid you won’t be able to keep up with the ever-changing digital landscape? Do you feel overwhelmed by the vastness of the online world? Reaching customers with your marketing strategy is not an easy task. You’re competing with thousands of other businesses […]
It is clear that the performance of a website can have a significant impact on the success of its business. However, it can be difficult to fully understand how this works. Fortunately, there are a number of things you can do to improve the performance of your website and analyze the results of your work. […]
E-mail marketing is one of the most effective ways to reach your customers on a large scale. It is also one of the most misunderstood and underused marketing channels. Many companies ignore the power of e-mail marketing, while others struggle to find effective strategies to implement. So, it will be good to recall what e-mail […]
The year ends in 6 months and it may be time to start planning for next year. The world is changing, and marketing is changing with it. It is no longer just about selling a product or service. Today, marketing is about understanding consumers, anticipating their needs, and serving them in ways that satisfy their […]
Digital marketing has changed the game when it comes to marketing your business. There are so many different channels and properties to focus your marketing efforts on. This makes it all the more important to have a lead generation strategy in place. A strategy that includes not just marketing tactics, but a comprehensive plan that […]
Persuasive emails are a great way to showcase your writing skills and sell your company’s services. There are many benefits to email, but how do you write a persuasive email? You may be wondering. If you’ve never tried writing a persuasive message, you’re not alone. Persuasive emails are a real challenge. They require you to […]
To allow your site to be correctly referenced, the various technical optimizations that you can perform on your site are not the only things to take into account. Indeed, one of the most important strategies is to build good links. This is the implementation of a linkbuilding strategy. Thus, it is a question of long-term […]
Consumers are constantly bombarded with social alerts from friends, family, work, and brands. Because of these disruptions, many are turning off notifications for emails, as well as on social networks. If you want to market in real-time (especially in these troubled Cov-19 times), you need to send a message via text. However, for an SMS […]
Why this introduction? Recently a student and faithful reader of the blog, contacted us to ask us about the subject of local SEO. Indeed, it’s a topic that deserves some attention. As a matter of fact, 46% of all searches on Google are about local information, according to Social Media Today. It is, therefore, a […]