Chatbot: interests and uses?

Digital marketing, Growth hacking

Chatbots are new technological gadgets to communicate with customers via the web. Real demand is emerging. Nevertheless, one should not rush on them by using them wrongly. Indeed, the chatbot must be the result of a real reflection and not a simple marketing tool. To conceive the whole issue, it is necessary to know what […]

24 May 2022

Conducting a good SEO audit

Communication digitale, Digital marketing

To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work, the audit is an obligation. A service provider who does not offer it to you is already committing a fault that can have repercussions later. […]

22 May 2022

How to make good newsletters?

Communication digitale, Digital marketing

Emails are an effective way to reach your audience to reach your prospects. Each email marketing requires special attention and newsletters are no exception. Indeed, like any marketing object, you have to ask yourself the question of its meaning. What will your newsletter be used for? This is the first essential question you must ask […]

10 May 2022

Native advertising, why and how?

Digital marketing, Marketing

Native advertising promises to be an indispensable element of the digital advertising strategy. Indeed, it is up to eight times more effective than traditional advertising according to Les Echos (French Newspaper). So, understanding the concept of native advertising, its channels, benchmarks, and best practices will become fundamental to reaching your target. What is native advertising? […]

23 April 2022

How to develop your SEO with the EAT?

Digital marketing

EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness. EAT was first introduced by Google in 2014 and was highlighted in the “Google Search Quality Guideline“. in late 2018. What do these guidelines (GSQG) say about EAT? First, let’s talk about what these guidelines are. They are contained in a document that is charged with […]

13 April 2022

A good monthly SEO report?

Digital marketing

After seeing what an SEO audit is, it seems only natural to tell you about the monthly SEO report. Thus, a good monthly SEO report draws the line between a good and a bad SEO provider. So, to separate the good from the bad, it is necessary to know what to expect. Indeed, a respectable […]

4 January 2021