Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the amount of data exchanged in the world is dizzying, every second 29 T.O of data are published. So capturing some of it creates tremendous opportunities […]
Chatbots are new technological gadgets to communicate with customers via the web. Real demand is emerging. Nevertheless, one should not rush on them by using them wrongly. Indeed, the chatbot must be the result of a real reflection and not a simple marketing tool. To conceive the whole issue, it is necessary to know what […]
To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work, the audit is an obligation. A service provider who does not offer it to you is already committing a fault that can have repercussions later. […]
In the small community of SEO specialists, there is often talk of semantic cocoons. We will try in this article to give a first approach, trying to be as simple as possible (we do not intend to be exhaustive, but to try to explain the concept simply). Let’s start by defining what a semantic cocoon […]
With the deployment of communication tools, everyone has become a target for the advertising man on the go. We have all developed habits to become much more resistant to all forms of unwanted solicitations. Advertisements in these conditions will then have a much smaller impact on our habits. An example: do you look with interest […]
Emails are an effective way to reach your audience to reach your prospects. Each email marketing requires special attention and newsletters are no exception. Indeed, like any marketing object, you have to ask yourself the question of its meaning. What will your newsletter be used for? This is the first essential question you must ask […]
Native advertising promises to be an indispensable element of the digital advertising strategy. Indeed, it is up to eight times more effective than traditional advertising according to Les Echos (French Newspaper). So, understanding the concept of native advertising, its channels, benchmarks, and best practices will become fundamental to reaching your target. What is native advertising? […]
EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness. EAT was first introduced by Google in 2014 and was highlighted in the “Google Search Quality Guideline“. in late 2018. What do these guidelines (GSQG) say about EAT? First, let’s talk about what these guidelines are. They are contained in a document that is charged with […]
Social media are becoming more and more important in our lives. They are essential in digital marketing with all activities related to social media marketing. However, new platforms are emerging with the appearance of a real crypto ecosystem in what is now commonly called the web3. Thus, one of the first that emerged in 2016 […]
After seeing what an SEO audit is, it seems only natural to tell you about the monthly SEO report. Thus, a good monthly SEO report draws the line between a good and a bad SEO provider. So, to separate the good from the bad, it is necessary to know what to expect. Indeed, a respectable […]