SXO: its mastery will boost your site
SXO, it’s not the latest Cognac Super XO, but the optimal method to achieve your site. Indeed, the SXO or Search eXperience Optimization allows optimizing your website. It promotes its…
UX: designing your site for your users
Often, visitors just pass by your site, taking only a fleeting interest in it. Is it because you haven’t targeted your users properly (or that your acquisition levers are not…
Data: uses in all directions
Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the…
Chatbot: interests and uses?
Chatbots are new technological gadgets to communicate with customers via the web. Real demand is emerging. Nevertheless, one should not rush on them by using them wrongly. Indeed, the chatbot…
Conducting a good SEO audit
To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work,…
Towards a happy digital transformation!
The change of organization or production methods can lead to a certain number of obstacles within the company. Indeed, the biggest limitation that we meet almost daily concerning digital transformation…
Semantic cocoon: the art of organization
In the small community of SEO specialists, there is often talk of semantic cocoons. We will try in this article to give a first approach, trying to be as simple…
Inbound marketing, at the heart of the relationship with your customers
With the deployment of communication tools, everyone has become a target for the advertising man on the go. We have all developed habits to become much more resistant to all…
The benefits of digital transformation: performance and innovation
The digital transformation sweeping organizations of all sizes and sectors are not going to stop. Digital adoption and the increasing prevalence of the Internet have had a massive impact on…
How to make good newsletters?
Emails are an effective way to reach your audience to reach your prospects. Each email marketing requires special attention and newsletters are no exception. Indeed, like any marketing object, you…