Native advertising, why and how?


Digital marketing, Marketing

Native advertising promises to be an indispensable element of the digital advertising strategy. Indeed, it is up to eight times more effective than traditional advertising according to Les Echos (French Newspaper). So, understanding the concept of native advertising, its channels, benchmarks, and best practices will become fundamental to reaching your target. What is native advertising? […]

23 April 2022

New users with coupons


Digital marketing, Marketing

Many popular online stores offer a coupon system of one kind or another, and they frequently distribute them to customers. This is no coincidence either: the effects of coupon marketing is a widely known method, and if you’re not already using it, you’re missing out on a great opportunity. Coupons are essentially discounts – and […]

22 August 2020