Recently, we had a client who wanted to reach everyone but didn’t have a specific target. When it comes to marketing, if you try to talk to everyone, you’ll have a hard time reaching anyone. Vague, generic messages are much less likely to resonate with audiences than direct, specific communication – which is why targeting in […]
Native advertising promises to be an indispensable element of the digital advertising strategy. Indeed, it is up to eight times more effective than traditional advertising according to Les Echos (French Newspaper). So, understanding the concept of native advertising, its channels, benchmarks, and best practices will become fundamental to reaching your target. What is native advertising? […]
Many popular online stores offer a coupon system of one kind or another, and they frequently distribute them to customers. This is no coincidence either: the effects of coupon marketing is a widely known method, and if you’re not already using it, you’re missing out on a great opportunity. Coupons are essentially discounts – and […]