Are you lacking ideas on how to reach your ideal customers? Are you afraid you won’t be able to keep up with the ever-changing digital landscape? Do you feel overwhelmed by the vastness of the online world? Reaching customers with your marketing strategy is not an easy task. You’re competing with thousands of other businesses […]
Having a strong online presence is essential for any business these days. With the ease of connecting to the Internet, businesses of all types are flocking to it. And, with the abundance of websites, businesses have many options when it comes to marketing their business. However, with so many businesses out there, it can be […]
Consumers are constantly bombarded with social alerts from friends, family, work, and brands. Because of these disruptions, many are turning off notifications for emails, as well as on social networks. If you want to market in real-time (especially in these troubled Cov-19 times), you need to send a message via text. However, for an SMS […]
What does the term growth hacking mean? What does the term growth hacking mean? Growth hacking has grown to be a buzzword in advertising circles, however many nonetheless don`t recognize what increase hacking is or why it works. By doing growth hacking, you’ll be taking paths less traveled so you can get a head start […]
This question comes up quite regularly in the various exchanges we can have with entrepreneurs. Is the implementation of the various growth hacking techniques only reserved for a specific typology of the company? Does the structure have to have any prerequisites? Is growth hacking reserved for the most digitalized structures? So many questions, so many […]
Recently, we were asked to take care of the development of a YouTube channel. The objective is to create a community so it is useless to remind the necessity to have an optimal idea of the target (via the personas technique). This knowledge allows you to create quality content. It is then necessary to broadcast […]
SXO, it’s not the latest Cognac Super XO, but the optimal method to achieve your site. Indeed, the SXO or Search eXperience Optimization allows optimizing your website. It promotes its presence in search engines while improving the user experience. It is a strategy mixing UX with SEO, but why? Is this the end of UX […]
Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the amount of data exchanged in the world is dizzying, every second 29 T.O of data are published. So capturing some of it creates tremendous opportunities […]
Chatbots are new technological gadgets to communicate with customers via the web. Real demand is emerging. Nevertheless, one should not rush on them by using them wrongly. Indeed, the chatbot must be the result of a real reflection and not a simple marketing tool. To conceive the whole issue, it is necessary to know what […]
With the deployment of communication tools, everyone has become a target for the advertising man on the go. We have all developed habits to become much more resistant to all forms of unwanted solicitations. Advertisements in these conditions will then have a much smaller impact on our habits. An example: do you look with interest […]