Did you know that nearly one in five companies use growth hacking to drive business growth? It’s a fact, one that many companies are not aware of. Growth hacking is a technique that sits at the intersection of marketing, sales, and technology. Rather than employing expensive and time-consuming tactics to get new customers, growth hacking […]
Our second forward-looking article, following the one dealing with “Blockchain and SEO.” According to a study by The Economist, 75% of executives say that AI (Artificial Intelligence) will be “actively implemented” in companies over the next three years. Even so, companies are struggling to imagine how to use AI in their businesses. SEOs can combine […]
Over the years, marketing has been defined and redefined many times and in many different ways. However, marketing is still essentially just lead generation. No matter what you market or how you market, the goal is to increase awareness, demand, and sales. Unfortunately, many brands often miss opportunities. They forget that marketing is simply the […]
Recently, we had a client who wanted to reach everyone but didn’t have a specific target. When it comes to marketing, if you try to talk to everyone, you’ll have a hard time reaching anyone. Vague, generic messages are much less likely to resonate with audiences than direct, specific communication – which is why targeting in […]
A good way to give a boost to your social networks is, without any doubt, the implementation of contests. These contests will allow you to develop your audience, get people talking about you, but also to accumulate additional data. This data can be used to improve your personas, giving you an even better idea of […]
Often, visitors just pass by your site, taking only a fleeting interest in it. Is it because you haven’t targeted your users properly (or that your acquisition levers are not the right ones?) That the information hard to find? That your design not striking enough to retain the user? These are all questions that can […]
Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the amount of data exchanged in the world is dizzying, every second 29 T.O of data are published. So capturing some of it creates tremendous opportunities […]
To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work, the audit is an obligation. A service provider who does not offer it to you is already committing a fault that can have repercussions later. […]
In the small community of SEO specialists, there is often talk of semantic cocoons. We will try in this article to give a first approach, trying to be as simple as possible (we do not intend to be exhaustive, but to try to explain the concept simply). Let’s start by defining what a semantic cocoon […]
The digital transformation sweeping organizations of all sizes and sectors are not going to stop. Digital adoption and the increasing prevalence of the Internet have had a massive impact on the way we live, work, and communicate. Digital transformation is the process of changing a company’s processes to leverage digital technologies and more modern digital […]