Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the amount of data exchanged in the world is dizzying, every second 29 T.O of data are published. So capturing some of it creates tremendous opportunities […]
To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work, the audit is an obligation. A service provider who does not offer it to you is already committing a fault that can have repercussions later. […]
In the small community of SEO specialists, there is often talk of semantic cocoons. We will try in this article to give a first approach, trying to be as simple as possible (we do not intend to be exhaustive, but to try to explain the concept simply). Let’s start by defining what a semantic cocoon […]
The digital transformation sweeping organizations of all sizes and sectors are not going to stop. Digital adoption and the increasing prevalence of the Internet have had a massive impact on the way we live, work, and communicate. Digital transformation is the process of changing a company’s processes to leverage digital technologies and more modern digital […]
Emails are an effective way to reach your audience to reach your prospects. Each email marketing requires special attention and newsletters are no exception. Indeed, like any marketing object, you have to ask yourself the question of its meaning. What will your newsletter be used for? This is the first essential question you must ask […]
In order to create correct personas, it is necessary to analyze your audience as precisely as possible on a constant basis. Moreover, this analysis of your audience will allow you to make your personas live and evolve to reach a greater understanding of your audience. This understanding allows you to deliver the right message at […]
Programmatic advertising is the essence of modern internet advertising. It has totally entered the mores of marketing professionals. In fact, by 2021, programmatic advertising should be used by 90% of advertisers, while 75% are already using it…(Source) 88% of these advertisers want to increase their investments. Just by seeing these figures, it is easy to […]