Brand Legitimacy: How to Create and Develop a Good Reputation
Your brand is a powerful tool in your marketing arsenal. It is important for your strategy to have a strong and consistent brand. Such a strategy allows your contacts, your…
Chatbots: Features to improve the user experience (UX)
Chatbots are here to stay and will become increasingly popular in the near future. This is a huge growth opportunity for brands looking to reach potential customers through chat. By…
5 examples of using Growth Hacking
Did you know that nearly one in five companies use growth hacking to drive business growth? It’s a fact, one that many companies are not aware of. Growth hacking is…
Artificial Intelligence (AI) at the service of SEO
Our second forward-looking article, following the one dealing with “Blockchain and SEO.” According to a study by The Economist, 75% of executives say that AI (Artificial Intelligence) will be “actively…
How growth hacking is redefining marketing
Over the years, marketing has been defined and redefined many times and in many different ways. However, marketing is still essentially just lead generation. No matter what you market or…
The importance of marketing targeting (and how to use it)
Recently, we had a client who wanted to reach everyone but didn’t have a specific target. When it comes to marketing, if you try to talk to everyone, you’ll have…
Boost your social networks with contests
A good way to give a boost to your social networks is, without any doubt, the implementation of contests. These contests will allow you to develop your audience, get people…
UX: designing your site for your users
Often, visitors just pass by your site, taking only a fleeting interest in it. Is it because you haven’t targeted your users properly (or that your acquisition levers are not…
Data: uses in all directions
Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the…
Conducting a good SEO audit
To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work,…