When creating a new website or redesigning an old one, it’s easy to get lost and make many mistakes. Fortunately, when working on a site, you don’t need to know every detail to get the job done. In this article, we’ll explore how to design a website, from the very first sketches to building the […]
With the rise of digital media, nonprofit organizations (NGOs, associations) are leveraging many different techniques to reach an ever-widening audience and create lasting change. From social media to governance tools to online fundraising, digital communication has given associations and NGOs unprecedented access to a global audience. But with this comes new responsibilities, like using this […]
It is clear that the performance of a website can have a significant impact on the success of its business. However, it can be difficult to fully understand how this works. Fortunately, there are a number of things you can do to improve the performance of your website and analyze the results of your work. […]
E-mail marketing is one of the most effective ways to reach your customers on a large scale. It is also one of the most misunderstood and underused marketing channels. Many companies ignore the power of e-mail marketing, while others struggle to find effective strategies to implement. So, it will be good to recall what e-mail […]
The year ends in 6 months and it may be time to start planning for next year. The world is changing, and marketing is changing with it. It is no longer just about selling a product or service. Today, marketing is about understanding consumers, anticipating their needs, and serving them in ways that satisfy their […]
Persuasive emails are a great way to showcase your writing skills and sell your company’s services. There are many benefits to email, but how do you write a persuasive email? You may be wondering. If you’ve never tried writing a persuasive message, you’re not alone. Persuasive emails are a real challenge. They require you to […]
Consumers are constantly bombarded with social alerts from friends, family, work, and brands. Because of these disruptions, many are turning off notifications for emails, as well as on social networks. If you want to market in real-time (especially in these troubled Cov-19 times), you need to send a message via text. However, for an SMS […]
Do you want to create a website but don’t know where to start? Do you hesitate between using a CMS (Content Management System) or coding it from scratch (or having it coded)? Several factors can help you decide between these two options (or even more since several CMS have different qualities and defects). For this […]
Why this introduction? Recently a student and faithful reader of the blog, contacted us to ask us about the subject of local SEO. Indeed, it’s a topic that deserves some attention. As a matter of fact, 46% of all searches on Google are about local information, according to Social Media Today. It is, therefore, a […]
First, we have seen the tags necessary for your SEO. A second time, those that can have an effect on SEO under certain specific conditions. It is now time to see those that are totally useless. They are just a superfluous waste of time! There are many of them, we have selected the most common […]