We have already seen some of the tags to optimize in a previous article. This series of three articles is a complement that may be necessary because when you do some research, you find a plethora of different meta tags. So, these articles are made to help you see clearly… When you start in SEO […]
Well, you’ve understood the keyword strategy and the bidding system of Google Ads. Now, it is a matter of making an ad that not only hits your visitors but also especially Google. Indeed, although you will pay a bid to appear, other factors come into play to position you on the Google search page. This […]
In order for your site to be optimized for search engines, it is essential to respect certain good practices. Thus, the different tags present on your site are an important criterion to favor your referencing (in addition to its UX design). They allow the different search engines to understand more easily what you are dealing […]
When you work in digital communication, this is a question that comes up very frequently and the answer is not always easy. We will not deal here with those who can bring you backlinks (backlinks good for your SEO like TumblR, for example), but only from a pure communication point of view. As you will […]
Fewer and fewer business relations use the telephone, preferring to send an e-mail. Indeed, this technique requires less time and is more efficient. It allows you to bypass the barrier of management assistance to address your target directly. Moreover, there are different types of commercial e-mails: contact, follow-up, referral and sales nurturing. In spite of […]
Recently, we were asked to take care of the development of a YouTube channel. The objective is to create a community so it is useless to remind the necessity to have an optimal idea of the target (via the personas technique). This knowledge allows you to create quality content. It is then necessary to broadcast […]
It has been said to be dead or obsolete several times, but despite everything, email marketing is still alive. It is not only survival, it is one of the most effective strategies to reach your prospect. It can give the impression of being totally outdated, of being the poor relation of the different acquisition channels, […]