Data: uses in all directions

Communication digitale, Digital marketing, Growth hacking

Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the amount of data exchanged in the world is dizzying, every second 29 T.O of data are published. So capturing some of it creates tremendous opportunities […]

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Chatbot: interests and uses?

Digital marketing, Growth hacking

Chatbots are new technological gadgets to communicate with customers via the web. Real demand is emerging. Nevertheless, one should not rush on them by using them wrongly. Indeed, the chatbot must be the result of a real reflection and not a simple marketing tool. To conceive the whole issue, it is necessary to know what […]

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Conducting a good SEO audit

Communication digitale, Digital marketing

To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work, the audit is an obligation. A service provider who does not offer it to you is already committing a fault that can have repercussions later. […]

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Towards a happy digital transformation!

Digital transformation

The change of organization or production methods can lead to a certain number of obstacles within the company. Indeed, the biggest limitation that we meet almost daily concerning digital transformation is the human brake. Thus, the lack of internal competence and especially the resistance to change are the two factors that will really be problematic. […]

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Native advertising, why and how?

Digital marketing, Marketing

Native advertising promises to be an indispensable element of the digital advertising strategy. Indeed, it is up to eight times more effective than traditional advertising according to Les Echos (French Newspaper). So, understanding the concept of native advertising, its channels, benchmarks, and best practices will become fundamental to reaching your target. What is native advertising? […]

23 April 2022

How to develop your SEO with the EAT?

Digital marketing

EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness. EAT was first introduced by Google in 2014 and was highlighted in the “Google Search Quality Guideline“. in late 2018. What do these guidelines (GSQG) say about EAT? First, let’s talk about what these guidelines are. They are contained in a document that is charged with […]

13 April 2022

NFT and Marketing

Growth hacking

More and more organizations are using non-fungible tokens to develop their communication and reach new targets. But first of all, it is necessary to recall what is a non-fungible token (NFT) that we hear so often lately. What does NFT mean? NFT means “Non-Fungible Token“. It is a token, a non-fungible asset. But what does […]

20 February 2022

A good monthly SEO report?

Digital marketing

After seeing what an SEO audit is, it seems only natural to tell you about the monthly SEO report. Thus, a good monthly SEO report draws the line between a good and a bad SEO provider. So, to separate the good from the bad, it is necessary to know what to expect. Indeed, a respectable […]

4 January 2021

What is predictive marketing?

Digital marketing, Growth hacking

Wouldn’t it be nice to know which contact lists are worth acquiring before you buy them? What if you accelerate your sales cycle by enabling your salespeople to work more efficiently? That’s what predictive marketing can do for your organization. It’s not a crystal ball flying into the middle of the room swirling in purple […]

23 September 2020

Improve your SEO on Prestashop

Digital marketing

Doing business through an online store is commonplace these days, with countless online stores flooding the internet. Prestashop is a common technology for many such sites. Prestashop is an open-source e-commerce software. Nearly 250,000 websites in the world (almost 0.5%) use Prestashop. Being a popular technology, Prestashop offers several ways to optimize a site built […]

23 August 2020

New users with coupons

Digital marketing, Marketing

Many popular online stores offer a coupon system of one kind or another, and they frequently distribute them to customers. This is no coincidence either: the effects of coupon marketing is a widely known method, and if you’re not already using it, you’re missing out on a great opportunity. Coupons are essentially discounts – and […]

22 August 2020

What is a 360° marketing campaign?

Digital marketing

The soccer world cup is starting! Televisions from all over the world show the arena where the players are running. But during the half-time show, there’s a good chance you’ll see a commercial for Coca-Cola. This is part of their 360° marketing campaign. The same message can be seen in their radio ads, in newspapers, […]

30 June 2020

Marketing automation: turning your prospects into customers

Growth hacking

During the last French local elections, we worked with a politician on his election campaign. We used a marketing automation tool (specially developed for this particular case…). But more than talking about political marketing, let’s focus on what Marketing Automation is and what are the fundamental characteristics of a good automation software. It is an […]

22 June 2020