The benefits of an online strategy 

Digital marketing

There is no doubt today that the digital world has definitely changed the way we live and work. Consumers have access to more information than ever before. They use their smartphones and tablets to browse the web, read messages on social networks, and access video content, and podcasts, …. That’s why it’s important for your […]

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Site design: best practices and pitfalls to avoid

Digital communication, Digital marketing

When creating a new website or redesigning an old one, it’s easy to get lost and make many mistakes. Fortunately, when working on a site, you don’t need to know every detail to get the job done. In this article, we’ll explore how to design a website, from the very first sketches to building the […]

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3 Goals for Your Digital Marketing Strategy

Digital marketing, Growth hacking

Are you lacking ideas on how to reach your ideal customers? Are you afraid you won’t be able to keep up with the ever-changing digital landscape? Do you feel overwhelmed by the vastness of the online world? Reaching customers with your marketing strategy is not an easy task. You’re competing with thousands of other businesses […]

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NGOs and associations, use digital communication

Digital communication

With the rise of digital media, nonprofit organizations (NGOs, associations) are leveraging many different techniques to reach an ever-widening audience and create lasting change. From social media to governance tools to online fundraising, digital communication has given associations and NGOs unprecedented access to a global audience. But with this comes new responsibilities, like using this […]

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An effective lead generation plan


Digital marketing

Digital marketing has changed the game when it comes to marketing your business. There are so many different channels and properties to focus your marketing efforts on. This makes it all the more important to have a lead generation strategy in place. A strategy that includes not just marketing tactics, but a comprehensive plan that […]

20 August 2022

Linkbuilding, the basics!


Digital marketing

To allow your site to be correctly referenced, the various technical optimizations that you can perform on your site are not the only things to take into account. Indeed, one of the most important strategies is to build good links. This is the implementation of a linkbuilding strategy. Thus, it is a question of long-term […]

11 August 2022

Introduction to Local SEO


Digital communication, Digital marketing

Why this introduction? Recently a student and faithful reader of the blog, contacted us to ask us about the subject of local SEO. Indeed, it’s a topic that deserves some attention. As a matter of fact, 46% of all searches on Google are about local information, according to Social Media Today. It is, therefore, a […]

28 July 2022

Meta tags and SEO (Part III)


Digital communication

First, we have seen the tags necessary for your SEO. A second time, those that can have an effect on SEO under certain specific conditions. It is now time to see those that are totally useless. They are just a superfluous waste of time! There are many of them, we have selected the most common […]

26 July 2022

Why optimize the loading time of its site?


Digital marketing

You have a site that you think has been well optimized, on your different tags, on your texts,… But have you thought of looking at the loading time of your site? Indeed, the loading speed of a site is an element that is essential. It will not only play on your SEO, but also on […]

23 July 2022

Growth Hacking: 10 techniques to boost conversions


Growth hacking

What does the term growth hacking mean? What does the term growth hacking mean? Growth hacking has grown to be a buzzword in advertising circles, however many nonetheless don`t recognize what increase hacking is or why it works. By doing growth hacking, you’ll be taking paths less traveled so you can get a head start […]

16 July 2022