How to develop your SEO with the EAT?


Digital marketing

EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness. EAT was first introduced by Google in 2014 and was highlighted in the “Google Search Quality Guideline“. in late 2018. What do these guidelines (GSQG) say about EAT? First, let’s talk about what these guidelines are. They are contained in a document that is charged with […]

13 April 2022

A good monthly SEO report?


Digital marketing

After seeing what an SEO audit is, it seems only natural to tell you about the monthly SEO report. Thus, a good monthly SEO report draws the line between a good and a bad SEO provider. So, to separate the good from the bad, it is necessary to know what to expect. Indeed, a respectable […]

4 January 2021

Improve your SEO on Prestashop


Digital marketing

Doing business through an online store is commonplace these days, with countless online stores flooding the internet. Prestashop is a common technology for many such sites. Prestashop is an open-source e-commerce software. Nearly 250,000 websites in the world (almost 0.5%) use Prestashop. Being a popular technology, Prestashop offers several ways to optimize a site built […]

23 August 2020

A CDN for your SEO ?


Digital marketing

A CDN (Content Delivery Network) is a platform comprising several servers distributed in different geographical areas. It allows minimizing the loading time of the content of the pages. To do this, it will reduce the physical distance between the server and the user. This allows users from all over the world to view the same […]

17 May 2020

SEO in China with Baidu


Digital marketing

As we have already seen for SEO and Yandex, let’s go further south to the country of the pangolin and its search engine, Baidu. Indeed, there are important specificities to improve the SEO of your website for the Chinese public. You definitely cannot use the same approach as Google to optimize your site for Baidu. […]

1 April 2020

How will blockchain impact SEO?


Digital marketing

Blockchain, now that’s a word that has become quite popular. The sudden explosion of cryptocurrencies like bitcoin has brought a lot of attention to this technology. It is much more than just a buzz. It’s becoming more and more apparent that it has the power to change the way things are done in almost every […]

25 February 2020

SEO in Russia with Yandex


Digital marketing

Currently, we have a few clients who are positioned on the Russian market. Google is of course present but is referenced on the national search engine, Yandex is a vital necessity. Indeed, this search engine is the leader on its market with 49.39% in June 2019 (even if Google is gradually catching up with 46.95% […]

25 February 2020