Légitimité de marque Cygne s'envolant dans le ciel couchant photo inversé Richard Bulan

Your brand is a powerful tool in your marketing arsenal. It is important for your strategy to have a strong and consistent brand. Such a strategy allows your contacts, your leads to convert more easily. In addition, it will give you media coverage that other companies would have a hard time getting. However, having a good reputation is not just about branding. It’s about how people perceive you and how much they trust you.

However, if people who buy from you have an open mind and trust that what they are buying is from a reliable source, there is no reason why they won’t do it again in the future. To maintain a good reputation and build your brand, here are some things to consider.

Make sure your team is well trained and equipped

To have a good reputation, your team members need to be well trained. You can’t throw people into a new department without giving them a basic understanding of what they’re responsible for and why. If you are not careful, these people can easily become underperformers. They can become negative relays. Indeed, dissatisfied employees can damage your company’s reputation. Maintain an open and understanding HR policy to prevent your good reputation from melting away.

In addition, the training of your employees must be consistent with the type of brand you want to create. If you want to create a luxury brand, you will probably find many specialized trainings. However, if you’re aiming for a more general brand, you’ll probably want to stick to industry-specific training.

Clearly define your brand values

Start by having a clear definition of your values and why you do what you do. If you don’t know what your values are, you may find it difficult to maintain a good reputation. To begin, let’s look at what your brand stands for. What does it mean to your customers? Are you a trusted source for all things transportation?

If not, you should work to add that value to your brand. In order for your brand to stand for something, it needs to be associated with someone. Therefore, if your customers don’t identify with your values, chances are they won’t identify with your brand either.

Know who your influencers are and pay attention to what they say

If you want to create a successful brand, you need to pay attention to who is talking about you and what they are saying. There are many social networks where you can pay attention to what people are saying about your brand. However, you can also do this by looking at customers who have given you positive ratings or reviews on Google or Facebook. This is the best way to get an idea of what people think about your brand and how they feel about it.

When it comes to brand awareness, you’re probably most concerned with what people are talking about when they look at your brand. However, if you don’t know what people are talking about, you can easily lose touch with your core values.

Always treat your customers with respect

We’ve all heard the adage “The customer is king“. Pay attention to how your employees treat your customers and you’ll be surprised how often they forget to do so. When someone is dealing with you, they are usually busy trying to remember all the little things that make up the average customer’s experience with your brand.

They may not take the time to clearly articulate the value they get from your brand or the level of service they receive from your team. If you pay attention to how people feel, you’ll be able to understand what may have gone wrong and take steps to ensure it doesn’t happen again in the future. So fostering the user experience (online or in person) is essential.

Clearly communicate the value of your brand and services

Last but not least, you need to clearly communicate the value your brand and services offer to your customers. When someone first signs up for your service, they may not understand what they are getting into. The first step to communicating the value of your brand is to clearly communicate what you provide.

When someone signs up for your service, they usually want to know what they will get in return. Once you have clearly defined what your brand stands for, it should be easy for customers to know whether or not they feel emotionally connected to it. If they seem to be struggling with it, it might be a good idea to take a step back and think about how to make it more appealing or understandable to different customer segments.

Don’t be afraid to move your brand 

For your brand to have a good reputation, you have to be willing to evolve over time. It may sound cliché, but it’s true: your customers should be able to expect consistent quality service from you. After all, that’s the basis of a good relationship: trust. Unfortunately, some brands never seem to move with the times. They may be stuck in the past, doing things the way they did five years ago.

And that’s rarely a good sign for a brand. If your brand is stuck in the past, it may be because you haven’t been willing to move things forward. Brands that don’t try new things are exactly the same as brands that don’t try anything new at all. They are stuck in an endless cycle of uniformity. Breaking out of this vicious cycle is essential. Thus, you need to try something new.


Your reputation is one of your company’s most valuable assets. So you need to preserve, and develop, this capital. Not only does it give your brand a boost, but it also provides you with media coverage that other companies would have a hard time getting. However, having a good reputation isn’t just about branding. It’s about how people perceive you and the trust they place in you. As you know, competitors are trying to convert your customers. However, if your customers trust your products and your brand, there is no reason why they won’t in the future. Thus, the most important approach is to start from the customer’s needs. Adopting a user-centric approach becomes essential to develop your reputation.


To accompany you in these reflections, or for any strategic support, our marketing and growth agency is at your disposal.

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