Add gamification to your e-mails
When it comes to e-mail marketing, there are a few main ideas that you’ll see used over and over again. They are gamification, autoresponder sequences and the importance of recipient…
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When it comes to e-mail marketing, there are a few main ideas that you’ll see used over and over again. They are gamification, autoresponder sequences and the importance of recipient…
The marketing industry is undergoing a major transformation thanks to the emergence of artificial intelligence, blockchain and the ever-growing development of search engine optimization (SEO). While these technologies are still…
With all the data available today, it’s no wonder many sites are using artificial intelligence (AI) to analyze and improve their user experience. Indeed, with the growth of community platforms,…
Have you ever wondered why so many companies end up on SpamCop’s blacklist, or why they are constantly harassed by spam watchers? Spam is a constant threat to everyone who…
More and more organizations are using non-fungible tokens to develop their communication and reach new targets. But first of all, it is necessary to recall what is a non-fungible token…
Many popular online stores offer a coupon system of one kind or another, and they frequently distribute them to customers. This is no coincidence either: the effects of coupon marketing…
The soccer world cup is starting! Televisions from all over the world show the arena where the players are running. But during the half-time show, there’s a good chance you’ll…
During the last French local elections, we worked with a politician on his election campaign. We used a marketing automation tool (specially developed for this particular case…). But more than…
“If you don’t understand a person, you tend to think of him as a fool.” (Carl Jung). The personas method is therefore to understand all the people who make up…