Digital marketing has changed the game when it comes to marketing your business. There are so many different channels and properties to focus your marketing efforts on. This makes it all the more important to have a lead generation strategy in place. A strategy that includes not just marketing tactics, but a comprehensive plan that encompasses everything from lead identification to cultivation and retention. If you’re looking for help in developing an effective lead generation strategy, read on!

What should be included in a lead generation strategy?

What are the elements of your lead generation strategy? A lead generation strategy is a comprehensive plan you have in place to generate leads for your business. This strategy can include marketing campaigns, sales tactics, and more. To ensure that you are maximizing your efforts, it is important to keep these four key elements at the forefront of your strategy:

  1. Identification – Identification is the first step in any lead generation strategy. It involves finding your target market and getting to know them as individuals. This will help you better understand your ideal customer and what they want from your company. To identify your prospects, you need to start by creating buyer personas. Personas help you create a digital image of your ideal customer using real customer data. You can create them by thinking about who your customers are, what they do and why they buy. You have a better idea of who you are selling to. Then start creating campaigns that specifically target your prospects.
  2. Campaigns. Your ideal prospects have been identified, the next step is to create marketing campaigns specifically for them. This way, connect with your customers, capturing their attention. Once you have a better idea of who you’re selling to, you can start creating marketing campaigns that specifically target your prospects.
  3. Reach out and capture information. You have prospects in your system, the next step is to gather information about them. This is where lead forms come in. You can use forms, questionnaires to collect information such as name, email address, etc. Forms are typically used as an email capture tool, which allows your prospects to opt-in to receive emails from you.
  4. Sales Content. Help your potential customers make a decision, increase their trust Last but not the least is business content. This is about helping your potential customers make a decision and increase their confidence. This can be done through articles that introduce your product or white papers that give additional content about your product.

3 actionable strategies for your lead generation strategy

Now that you understand the four key elements you need to include in your lead generation strategy, let’s look at three actionable strategies.

Lead nurturing

One of the most important aspects of lead generation is nurturing your email leads. When developing campaigns that specifically target your prospects, be sure to include a welcome email. This can be a brief introduction that encourages your prospects to stick around and become part of your community.

Lead Assessment

Building on the first key element of identification, lead evaluation is about assigning value to your leads. This is useful for both sales teams and lead scoring. The importance of lead scoring is that it identifies your best and worst customers and makes it easier for sales teams to focus their efforts on identifying prospects.

Lead magnet

Last but not least is your lead magnet. Your magnet is the icing on the cake of your lead generation strategy. This is where you can begin to build trust, credibility, and authority for your business.


In this day and age, it’s important to remember that your lead generation strategy isn’t just something you see with the naked eye. It’s something you have to implement and evolve with. It’s important to remember that lead generation is something that takes a lot of work and dedication.

If you feel like you are not having much success, there could be many reasons for that. It is important to remember that lead generation does not happen overnight. You need to be patient, consistent and confident in your efforts. As long as you continue to apply these strategies in your business, you will be sure to have the success you deserve in the field of lead generation.


To help you create your lead generation plan, Richard Bulan Agency is here for you!


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