Add gamification to your e-mails
When it comes to e-mail marketing, there are a few main ideas that you’ll see used over and over again. They are gamification, autoresponder sequences and the importance of recipient…
AI, Blockchain and SEO: The Future of Marketing
The marketing industry is undergoing a major transformation thanks to the emergence of artificial intelligence, blockchain and the ever-growing development of search engine optimization (SEO). While these technologies are still…
Improve user behavior on your site
With all the data available today, it’s no wonder many sites are using artificial intelligence (AI) to analyze and improve their user experience. Indeed, with the growth of community platforms,…
E-mail marketing: 6 tips to avoid becoming a spammer
Have you ever wondered why so many companies end up on SpamCop’s blacklist, or why they are constantly harassed by spam watchers? Spam is a constant threat to everyone who…
NFT and Marketing
More and more organizations are using non-fungible tokens to develop their communication and reach new targets. But first of all, it is necessary to recall what is a non-fungible token…
New users with coupons
Many popular online stores offer a coupon system of one kind or another, and they frequently distribute them to customers. This is no coincidence either: the effects of coupon marketing…
What is a 360° marketing campaign?
The soccer world cup is starting! Televisions from all over the world show the arena where the players are running. But during the half-time show, there’s a good chance you’ll…
Marketing automation: turning your prospects into customers
During the last French local elections, we worked with a politician on his election campaign. We used a marketing automation tool (specially developed for this particular case…). But more than…
The personas method
“If you don’t understand a person, you tend to think of him as a fool.” (Carl Jung). The personas method is therefore to understand all the people who make up…