Semantic cocoon: the art of organization


Communication digitale, Digital marketing / Tuesday, May 17th, 2022

In the small community of SEO specialists, there is often talk of semantic cocoons. We will try in this article to give a first approach, trying to be as simple as possible (we do not intend to be exhaustive, but to try to explain the concept simply). Let’s start by defining what a semantic cocoon is.

What is a semantic cocoon?

It is a natural SEO technique whose goal is to strongly link together a certain number of pages with a strong common theme. For example, we will link a set of pages dealing with personas with others dealing with content strategy, the central theme being that these two techniques are part of inbound marketing. A special page on inbound marketing will be created and will be placed in the general architecture of the site at the top level of those previously mentioned.

Setting up a semantic cocoon

The first thing to do is to define personas. Indeed, the optimal definition of a semantic cocoon is to answer the precise questions that Internet users will ask themselves. To answer them, you need to have a precise knowledge of your target and guess the question.

The links that will be built between the pages must necessarily accompany the visitor in his thought process and lead him to perform the action you want (whether to inform him or to sell him a good or a service). Each link thus created must have its own legitimacy and justification. They must have a good reason to exist. It is a question of imposing semantic imprints that travel within the cocoon.

After the personas, you have to think about the key expressions that seem the most relevant. These expressions will allow you to bring germs into your silo. We will then use the lexies (that we can find thanks to Cocon.se). It will then be necessary to use the keyword planner of Google Ads in which it will be necessary to do some cleaning (finding the right keywords is the basis of all SEO strategies).

Once the expressions have been created, they will have to be distilled into your pages by making links for the most important ones. This must be done in the most natural way possible!

Advantages of semantic cocoons

By putting the user at the center of your strategy, you will avoid high bounce rates and your pages will be read and visited (which is excellent for your SEO). Moreover, this will to put the user at the heart is also the will of Google and current search engines in general. Thus, you satisfy your users, but also the search engines.

In addition, your site, organized in precise themes, will prove and reinforce your expertise. Indeed, by approaching a specific topic from several angles of analysis you demonstrate your mastery of the subject. You will then be recognized as such by your visitors as well as by Google itself! By producing content (of quality, needless to say), you will develop your natural referencing. You will then be able to reach first place in the SERPs.

Create quality content! Make thoughtful and thoughtful links! With this, you will be able to obtain an excellent positioning thanks to the semantic cocoon strategy!

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Need support to implement this semantic cocoon strategy? Do you need an SEO audit for your site or a regular SEO report? Richard Bulan is at your disposal!

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