What is a 360° marketing campaign?
The soccer world cup is starting! Televisions from all over the world show the arena where the players are running. But during the half-time show, there’s a good chance you’ll…
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The soccer world cup is starting! Televisions from all over the world show the arena where the players are running. But during the half-time show, there’s a good chance you’ll…
During the last French local elections, we worked with a politician on his election campaign. We used a marketing automation tool (specially developed for this particular case…). But more than…
Recently, in a discussion with a financial consulting firm, the issue of using digital marketing came up. It particularly concerned the improvement of the sales strategy of the different services.…
A CDN (Content Delivery Network) is a platform comprising several servers distributed in different geographical areas. It allows minimizing the loading time of the content of the pages. To do…
As we have already seen for SEO and Yandex, let’s go further south to the country of the pangolin and its search engine, Baidu. Indeed, there are important specificities to…
Blockchain, now that’s a word that has become quite popular. The sudden explosion of cryptocurrencies like bitcoin has brought a lot of attention to this technology. It is much more…
Currently, we have a few clients who are positioned on the Russian market. Google is of course present but is referenced on the national search engine, Yandex is a vital…
“If you don’t understand a person, you tend to think of him as a fool.” (Carl Jung). The personas method is therefore to understand all the people who make up…
This article will deal in a general way with growth hacking, a word coined by Sean Ellis in 2010. Bringing companies “A little closer to the stars …” is probably…