Why optimize the loading time of its site?
You have a site that you think has been well optimized, on your different tags, on your texts,… But have you thought of looking at the loading time of your…
A tagging plan, why do it?
You now have a brand new and beautiful website. The questions come up, how do you see what your users are doing, and is the UX you have in place…
Growth Hacking: 10 techniques to boost conversions
What does the term growth hacking mean? What does the term growth hacking mean? Growth hacking has grown to be a buzzword in advertising circles, however many nonetheless don`t recognize…
Cold emailing, why and how?
Cold emailing is one of the best-known methods of email marketing. It is nothing more or less than door-to-door emailing. But at a time when the principle of “privacy”, the…
Artificial Intelligence (AI) at the service of SEO
Our second forward-looking article, following the one dealing with “Blockchain and SEO.” According to a study by The Economist, 75% of executives say that AI (Artificial Intelligence) will be “actively…
Meta tags and SEO (Part II)
We have seen in the first part, the tags necessary for correct referencing. Let’s see how the tags that can be of interest in specific conditions or search engines other…
How to increase your community’s engagement?
You are starting to develop a real community around your brand, around your business. Then it might be time to consider your engagement rate. But before we go any further,…
How growth hacking is redefining marketing
Over the years, marketing has been defined and redefined many times and in many different ways. However, marketing is still essentially just lead generation. No matter what you market or…
The importance of marketing targeting (and how to use it)
Recently, we had a client who wanted to reach everyone but didn’t have a specific target. When it comes to marketing, if you try to talk to everyone, you’ll have…
Meta tags and SEO (Part I)
We have already seen some of the tags to optimize in a previous article. This series of three articles is a complement that may be necessary because when you do…