Data: uses in all directions
Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the…
Chatbot: interests and uses?
Chatbots are new technological gadgets to communicate with customers via the web. Real demand is emerging. Nevertheless, one should not rush on them by using them wrongly. Indeed, the chatbot…
Conducting a good SEO audit
To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work,…
Towards a happy digital transformation!
The change of organization or production methods can lead to a certain number of obstacles within the company. Indeed, the biggest limitation that we meet almost daily concerning digital transformation…
Semantic cocoon: the art of organization
In the small community of SEO specialists, there is often talk of semantic cocoons. We will try in this article to give a first approach, trying to be as simple…
Inbound marketing, at the heart of the relationship with your customers
With the deployment of communication tools, everyone has become a target for the advertising man on the go. We have all developed habits to become much more resistant to all…
How to make good newsletters?
Emails are an effective way to reach your audience to reach your prospects. Each email marketing requires special attention and newsletters are no exception. Indeed, like any marketing object, you…
Get to know your audience!
In order to create correct personas, it is necessary to analyze your audience as precisely as possible on a constant basis. Moreover, this analysis of your audience will allow you…
Programmatic advertising, a bright future?
Programmatic advertising is the essence of modern internet advertising. It has totally entered the mores of marketing professionals. In fact, by 2021, programmatic advertising should be used by 90% of…
Native advertising, why and how?
Native advertising promises to be an indispensable element of the digital advertising strategy. Indeed, it is up to eight times more effective than traditional advertising according to Les Echos (French…