How to develop your SEO with the EAT?
EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness. EAT was first introduced by Google in 2014 and was highlighted in the “Google Search Quality Guideline“. in late 2018. What…
Social media in the age of cryptos and DAO
Social media are becoming more and more important in our lives. They are essential in digital marketing with all activities related to social media marketing. However, new platforms are emerging…
NFT and Marketing
More and more organizations are using non-fungible tokens to develop their communication and reach new targets. But first of all, it is necessary to recall what is a non-fungible token…
Benefits of email marketing
It has been said to be dead or obsolete several times, but despite everything, email marketing is still alive. It is not only survival, it is one of the most…
A good monthly SEO report?
After seeing what an SEO audit is, it seems only natural to tell you about the monthly SEO report. Thus, a good monthly SEO report draws the line between a…
What is predictive marketing?
Wouldn’t it be nice to know which contact lists are worth acquiring before you buy them? What if you accelerate your sales cycle by enabling your salespeople to work more…
Improve your SEO on Prestashop
Doing business through an online store is commonplace these days, with countless online stores flooding the internet. Prestashop is a common technology for many such sites. Prestashop is an open-source…
New users with coupons
Many popular online stores offer a coupon system of one kind or another, and they frequently distribute them to customers. This is no coincidence either: the effects of coupon marketing…
What is a 360° marketing campaign?
The soccer world cup is starting! Televisions from all over the world show the arena where the players are running. But during the half-time show, there’s a good chance you’ll…
Marketing automation: turning your prospects into customers
During the last French local elections, we worked with a politician on his election campaign. We used a marketing automation tool (specially developed for this particular case…). But more than…