An effective lead generation plan
Digital marketing has changed the game when it comes to marketing your business. There are so many different channels and properties to focus your marketing efforts on. This makes it…
How to write a persuasive e-mail: the AIDA method
Persuasive emails are a great way to showcase your writing skills and sell your company’s services. There are many benefits to email, but how do you write a persuasive email?…
Linkbuilding, the basics!
To allow your site to be correctly referenced, the various technical optimizations that you can perform on your site are not the only things to take into account. Indeed, one…
How to run an SMS marketing campaign
Consumers are constantly bombarded with social alerts from friends, family, work, and brands. Because of these disruptions, many are turning off notifications for emails, as well as on social networks.…
Introduction to Local SEO
Why this introduction? Recently a student and faithful reader of the blog, contacted us to ask us about the subject of local SEO. Indeed, it’s a topic that deserves some…
Why optimize the loading time of its site?
You have a site that you think has been well optimized, on your different tags, on your texts,… But have you thought of looking at the loading time of your…
A tagging plan, why do it?
You now have a brand new and beautiful website. The questions come up, how do you see what your users are doing, and is the UX you have in place…
Cold emailing, why and how?
Cold emailing is one of the best-known methods of email marketing. It is nothing more or less than door-to-door emailing. But at a time when the principle of “privacy”, the…
How to increase your community’s engagement?
You are starting to develop a real community around your brand, around your business. Then it might be time to consider your engagement rate. But before we go any further,…
Google Ads: getting a good ad score?
Well, you’ve understood the keyword strategy and the bidding system of Google Ads. Now, it is a matter of making an ad that not only hits your visitors but also…