Data: uses in all directions
Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the…
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Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the…
To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work,…
In the small community of SEO specialists, there is often talk of semantic cocoons. We will try in this article to give a first approach, trying to be as simple…
The digital transformation sweeping organizations of all sizes and sectors are not going to stop. Digital adoption and the increasing prevalence of the Internet have had a massive impact on…
Emails are an effective way to reach your audience to reach your prospects. Each email marketing requires special attention and newsletters are no exception. Indeed, like any marketing object, you…
In order to create correct personas, it is necessary to analyze your audience as precisely as possible on a constant basis. Moreover, this analysis of your audience will allow you…
Programmatic advertising is the essence of modern internet advertising. It has totally entered the mores of marketing professionals. In fact, by 2021, programmatic advertising should be used by 90% of…