Budget Management
Understand, build and monitor budgets as practical decision-making tools for organisations and projects.
Courses already delivered in higher education and professional training
This page presents the courses I have already designed and taught. Each course card provides a short overview, while the detail window specifies the level and gives a more complete summary of the topics covered in class.
Course materials are currently available in French. This English page provides an overview of the topics, levels and pedagogical content covered.
Risk Management
Identify, qualify and prioritise organisational risks in order to anticipate vulnerable situations.
Trend Analysis and Strategic Monitoring
Analyse weak signals, data sources and information flows to identify emerging strategic trends.
Blockchain
Study blockchain as a technical, economic and political infrastructure for decentralised trust.
CRM and Marketing Automation
Structure, automate and manage customer relationships through CRM logic and marketing automation.
SEO (Search Engine Optimisation)
Improve organic visibility through technical SEO, content strategy, semantic structure and performance analysis.
Crisis Communication
Anticipate sensitive situations, structure crisis messages and manage reputational pressure.
Reporting and Data Analysis
Build useful reports and interpret data to monitor projects, campaigns and operational performance.
Agile Project Management Methods
Understand agile methods and use them to organise flexible, iterative and collaborative project work.
Inbound Marketing and Content Marketing
Design attraction, conversion and nurturing strategies through content, audience understanding and funnel logic.
Introduction to Growth Hacking
Identify, test and optimise growth levers through a concrete, data-driven and experimental approach.
Digital Law
Understand the legal issues of digital projects, from GDPR and cybersecurity to AI and platform regulation.
Introduction to AI in Communication
Explore practical uses of artificial intelligence in communication, monitoring, content and performance analysis.