Training programmes and guest lectures
Teaching the realities of digital marketing, data and strategic communication
I work with schools, Bachelor’s and Master’s-level courses on modules built from real practice in marketing, performance management, digital transformation and influence-related issues.
Public course materials • Detailed syllabi • Case studies • Long-form exercises • Structured assessments
Modules adapted to Bachelor’s, Master’s, business schools, digital schools and professional training programmes
Training modules designed to connect academic standards with professional practice
I teach in schools, campuses and training organisations on digital marketing, strategy, communication, data, AI, CRM, SEO, digital law and crisis communication. Each course is built around a double objective: giving students solid frameworks while confronting them with concrete professional situations, through exercises, case studies, structured materials and assessment methods adapted to the expected level.
Some of the course materials are publicly accessible so that academic coordinators can assess the chapter progression, the coherence of the content and the level of pedagogical requirement. Detailed syllabi can then be requested to study how a module could be integrated into Bachelor’s, Master’s or professional training programme.
An expertise taught in schools and presented at international conferences
The value of a lecturer is not only measured by the number of teaching hours delivered. It also lies in the ability to formalise ideas, test them in academic settings and turn that intellectual discipline into useful teaching materials for students.
My work in higher education is therefore grounded in a dual legitimacy: professional practice in marketing, data and strategy, and participation as a speaker at two international academic conferences.
This connection between professional practice and academic reflection is directly reflected in my courses: students work on concrete situations, but always with structured analytical frameworks, explicit expectations and deliverables adapted to their level.
AMA Global Conference 2026
Presentation of the NAS–BCI framework, focused on measuring coherence between discourse, organisational signals and strategic action.
Austrian Economics Meeting Europe
Presentation of research on policy coherence measurement, at the intersection of indicators, strategy and institutional action.
A structured pedagogy, always connected to the field
Courses built from real professional situations
My training modules are not theoretical compilations. They are built from issues encountered in real assignments: digital acquisition, SEO, SEA, CRM, automation, reporting, applied AI, crisis communication, digital law, positioning and performance management.
This approach helps students understand the concepts, but above all teaches them how to use those concepts in credible professional contexts. Each module may include case studies, simulations, long-form exercises, quizzes, assessment grids and deliverables adapted to the programme level.
Academic standards and operational relevance
The goal is not to replace theory with a purely instrumental approach. It is to connect concepts with the decisions students will have to make in organisations. This is especially important in data, AI, SEO, CRM and crisis management, where technique quickly becomes sterile if it is not placed within a strategic reading.
A structured pedagogy, always connected to the field
A structured learning path, with defined objectives, identified skills and a gradual rise in complexity.
Professional situations, business problems and operational trade-offs used to connect concepts with the field.
Structured, consultable and reusable content designed to support both understanding and practical application.
Exercises, quizzes, deliverables and simulations aligned with expected skills and programme level.
Interventions adjusted to student level, teaching volume, degree objectives and institutional expectations.
Move forward at your own pace when reviewing a module
Consult public materials, request a detailed syllabus or discuss how a module could fit into your programme.
View public course materials
The course pages make it possible to review chapter structure, level of detail, examples, exercises and pedagogical coherence.
Access courses →Request detailed syllabi
The dedicated training space presents the modules and lets you request complete syllabi, so the need can be qualified before a useful discussion.
View syllabi →Discuss an intervention
For a lecture request, module adaptation, replacement session or specific course design, direct contact remains the fastest route.
Contact me →Teaching areas
Digital marketing and acquisition
Digital strategy, growth hacking, inbound marketing, social media, conversion funnels, 360 campaigns and growth management.
SEO, SEA and content
Organic search, Google Ads, content strategy, semantic clusters, SXO, AIO/GEO and visibility measurement.
Data, reporting and performance
KPIs, dashboards, tagging plans, GA4, Looker Studio, performance analysis, attribution and marketing management systems.
CRM, automation and customer journeys
HubSpot, segmentation, lead nurturing, automated scenarios, lifecycle marketing, scoring and journey coherence.
Crisis communication and influence
Risk mapping, weak signals, crisis messages, sensitive communication, reputation, stakeholders and influence strategy.
AI, digital law and transformation
AI applied to marketing, GDPR, digital law, blockchain, cybersecurity, digital transformation and governance issues.
Receive a complete syllabus
The syllabi are designed for academic coordinators, programme managers and organisations that need to quickly assess how a module could fit into an existing pathway. They make it possible to review the level, objectives, teaching sequence, skills covered and assessment methods before any discussion.
- learning objectives and targeted skills
- session-by-session structure
- theoretical concepts to master
- exercises, case studies and simulations
- assessment methods and expected deliverables
- adaptation to Bachelor’s or Master’s level
Teaching method
Frame the level
Identification of the audience, teaching volume, prerequisites, expected skills and assessment constraints.
Structure the module
Design of a clear progression, with objectives, materials, case studies, long-form exercises and grading criteria.
Make students produce
Students are placed in situations where they produce concrete deliverables, presentations, audits, diagnoses, action plans or recommendations.
Training is designed as a demanding space for transmission, but also as a space for practice. Students must understand, formulate, arbitrate, produce and defend their choices. This requirement is what makes it possible to move beyond top-down teaching and develop a competence they can actually mobilise.
Frequently asked questions about my teaching interventions
Looking for a guest lecturer for a marketing, data or communication module?
Every intervention starts with a simple framing: level, objectives, teaching volume, deliverables and pedagogical constraints.
BTS • Bachelor’s • Master’s • Business schools • Digital schools • Professional training