When your marketing regains strategic meaning
For CEOs and CMOs who refuse marketing that drifts away from their vision
Your marketing works… but it no longer sounds like you. The team ships campaigns, KPIs look fine, yet something feels off: communication no longer carries your vision. It follows trends, mirrors competitors, optimises conversions… and loses the brand’s soul.
The result? You spend more to say less. Teams burn out on execution. Differentiation erodes.
From dispersion to coherence, from waste to efficiency
TÉLOS turns marketing into a coherent extension of your leadership vision. Instead of enduring a disconnected, overly technical marketing machine, you pilot a strategy that amplifies intent, restores coherence and achieves more impact with less noise.
No-obligation conversation with Richard Bulan
+33 6 95 05 27 69 EmailWhat is your organisation truly trying to accomplish?
Deliverable: Your strategic steering matrix
We get to the essence of your organisation to reveal its strategic core.
Where does marketing betray your vision?
Deliverable: Dysfunction map + immediate correction plan
A surgical look at every mismatch between vision and execution.
How do we rebuild marketing around your purpose?
Deliverable: Strategic roadmap + team training
A methodical system for coherent, high-performing marketing.
This fast-growing tech company suffered from fragmented marketing. Each team had built its own channels and messaging, creating a cacophony that diluted impact and hindered strategic steering.
We clarified their true purpose: become the sector’s reference technology partner. That compass let us prioritise channels by their ability to carry the ambition and restructure marketing around a unified vision.
Focusing on three strategic channels freed substantial resources while amplifying impact. Aligned around a shared vision, the team developed coherent messaging that strengthened credibility and differentiation.
Technically excellent yet unable to convey value, this SME described specs without expressing business outcomes, trapping itself in price competition.
We uncovered their purpose: turning technical complexity into operational simplicity for clients. That shift guided a full narrative overhaul from product features to business benefits.
Owning a premium position moved them beyond commoditisation. Prospects now understand their unique value, justifying higher pricing and consolidating their leadership stance.
During a major transformation, marketing became reactive, multiplying initiatives without an overarching view while leadership lost confidence in communication spend.
We rebuilt the link between strategic vision and its marketing translation. Clarifying the post-transformation purpose allowed us to cut non-aligned actions and focus on truly strategic levers.
Rationalising actions generated substantial savings while improving effectiveness. Most importantly, leadership regained trust in marketing as a strategic, goal-aligned lever.
High-level strategic support for:
Every TÉLOS engagement starts with a free strategic conversation — no obligation, just a peer-to-peer exchange.