Our promise
EIDÔLON turns your data infrastructure into a marketing war machine. Instead of being overwhelmed by data, you harness it to make faster, sharper and more profitable decisions than your competitors.
When your data becomes your competitive advantage
For CMOs and marketing leaders who want to outpace competitors through data
You collect terabytes of data, yet decisions are still made on gut feel. Your analytics tools produce impressive dashboards… that no one truly uses. Teams are flying blind between Google Analytics, CRM, social networks and campaign tools.
The result? Misallocated budgets, missed opportunities — and competitors pulling ahead thanks to better data mastery.
From accumulation to intelligence, from intuition to prediction
EIDÔLON turns your data infrastructure into a marketing war machine. Instead of being overwhelmed by data, you harness it to make faster, sharper and more profitable decisions than your competitors.
Comprehensive review of your data ecosystem with Richard Bulan
+33 6 95 05 27 69 EmailWhat do your datasets truly contain — and how can they be used?
Deliverable: Full diagnosis + immediate quick wins
Deep exploration of your data assets to reveal untapped potential.
How do we structure data to maximise business impact?
Deliverable: Operational data infrastructure + team training
Build a robust, scalable data architecture to maximise performance.
How do we make better decisions, faster?
Deliverable: Complete steering suite + 6-month support
Implement an intelligent, proactive decision-support system.
This growing e-commerce player had a skewed view of performance. Last-click attribution hid awareness channels’ impact, leading to over-investment in paid search and under-investment in display and social.
We built a custom data-driven attribution model across all touchpoints. Path analysis revealed the crucial role of discovery channels in generating deferred revenue.
Budget reallocation based on true attribution optimised the media mix. Overall ROAS rose 67% while CAC fell 23%. The marketing team now sees each channel’s real contribution.
The SaaS scale-up’s marketing and sales teams used separate data. Manual lead scoring was ineffective, producing too many false positives and missing qualified opportunities.
We unified marketing and sales data in a single warehouse, then developed a predictive scoring model based on conversion history, analysing 50+ behavioural and demographic variables.
Lead-to-customer conversion rose by 45%. More importantly, sales now focus on high-probability leads, optimising time and improving prospect experience.
The retailer couldn’t connect in-store data with e-commerce. Channels worked in silos, preventing coherent personalisation and limiting customer understanding.
We implemented a Customer Data Platform unifying all interactions: in-store purchases, web browsing, loyalty, customer service. This 360° view powers a real-time recommendation engine.
Cross-channel personalisation increased average basket size by 28%. Customers enjoy a coherent experience at every touchpoint, boosting engagement and loyalty.
High-level technical support for:
Every EIDÔLON engagement starts with a free technical audit of your current data infrastructure.