{"id":675,"date":"2020-02-21T21:40:38","date_gmt":"2020-02-21T20:40:38","guid":{"rendered":"https:\/\/www.richardbulan.fr\/blog\/?p=675"},"modified":"2022-02-20T21:57:02","modified_gmt":"2022-02-20T20:57:02","slug":"personas-method","status":"publish","type":"post","link":"https:\/\/www.richardbulan.fr\/blog\/en\/personas-method\/","title":{"rendered":"The personas method"},"content":{"rendered":"

\u00ab\u00a0If you don’t understand a person, you tend to think of him as a fool.<\/em>\u00a0\u00bb (Carl Jung). The personas method is therefore to understand all the people who make up your target customers by giving them a humanity and an identity of their own.<\/p>\n

The appeal of this method<\/h2>\n

The personas method<\/strong> allows you to clearly identify your customer typology by personifying them within three or four distinct portraits. Rather than having a shapeless mass of data<\/strong>, only understandable by a data analyst, it is simpler to have a few portraits showing the essential traits resulting from the study of the collected data.<\/p>\n

Indeed, the appeal of personas is then multiple. Marketing will obviously be the first to be impacted, for example, to identify the vocabulary to use on social networks, in your articles, but also to know which content to produce, or even which colors to use for your product packaging…<\/p>\n

Furthermore, this method will not only affect the marketing<\/strong> sphere but will also change your sales<\/strong> approach. Knowing your prospects better means anticipating<\/strong> their questions and requests. Moreover, by anticipating, you can detect buying and selling cycles, so it is necessary to rethink your organization (use of course cycles, Lean method, …).<\/p>\n

The realization of personas<\/h2>\n

Different ways of realizing a persona are possible. It is necessary to start from the data accumulated<\/strong> and collected in different ways: via your website<\/a>, via your customer file, via social networks (groups of people that you will have previously identified as potential prospects, for example) or via questionnaires, before grouping them into 3 or 4 people who could exist. Imagine an identity and a short biography. Add a photo<\/strong> to give this persona a greater reality and develop empathy<\/strong>.<\/p>\n

Let’s summarize what are the main fields that should be part of a persona:<\/p>\n